Category Archive for "iSponsor Blog"

Sponsorship Game Is Changing

Apr 28 2016

We have noticed over the past couple of years two major shifts in the way global brands are taking the approach toward…

Yesterday, Today, And Tomorrow. All At Once.

Nov 06 2015

Working Across Multiple Time Zones: Time travel anyone? Currently in London, I engage with brands headquartered in California, and clients in Australia,…

Apple and Google as Mobile Carriers

Oct 11 2015

We believe we are a few years away from cell carrier (as we know it) obsolescence. The days of single carrier domination, maintaining an inordinate…

Incubators, Accelerators, Startups, Europe, and U.S.

Oct 09 2015

We are often asked; and most everyone gets confused, or gets it wrong. The terms incubator and accelerator sometimes get used interchangeably,…

How To Secure Naming Rights Without Spending Any Money

Mar 13 2015

AEG abandons plans to build a new football stadium in downtown Los Angeles. In the meantime, Farmers Insurance enjoyed four-years of naming…