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iSponsor Blog

Sochi 2014 Sponsorship and Engagement

According to Engagor, Visa topped the list of sponsors of the 2014 Winter Olympics who had the most brand mentions, as well as engagement with fans. It also shows the U.S. was by far the dominant country in terms of engagement, at 73 percent, with no other nation even close. But even with those numbers, …
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Code of Practice on Alcohol Sponsorship in UK

Alcohol industry’s first UK-wide sponsorship code was established today via The Portman Group, the responsibility body for drinks producers in the UK, with implications for drinks producers and sports, music and venue rights holders in the UK, to promote responsible drinking. According to the article published in the Daily Telegraph, the new code carries clear sanctions – producers …
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Sports Industry Revenue and Sports Sponsorship

PwC Sports Outlook

According to a report by PricewaterhouseCoopers LLP, North American sports industry revenue will grow to $67.7 billion by 2017 (see pdf). The report analyzed four key revenue streams –  gate receipts, media rights, sponsorship and merchandise. The largest of the four, gate revenue, is projected to increase to $19.1 billion annually in 2017. Media rights will benefit, …
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International Travel: Immigration Pre-Clearance

British Airways London City Airport

One of the more unpleasant experiences of international travel is the immigration clearance upon arrival. Why couldn’t more pre-clearances be done at the departure destination, while waiting at the gate, to avoid long lines at the destination airport, especially in the cases where the passenger is returning back to the U.S., or their home country? …
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Nostalgia and Engagement: Social Media Branding

amexarchive

Nostalgia is especially important in a changing world because it connects us with our past. We’ve all been exposed to the use of nostalgia in TV advertising. But now brands are jumping on the retro bandwagon using alternate channels, especially via social media. However, some “newer” brands are missing the point when it comes to …
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Why Did Istanbul Lose?

Tokyo was awarded the 2020 Summer Olympics and Paralympics by the International Olympic Committee (IOC) on September 7th, vs. Istanbul. The third finalist Madrid was eliminated in the first round of votes earlier in the day. This will be Tokyo’s second Olympics (the first was 1964), whereas Istanbul (never hosted) lost out in its fifth …
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Interactive Sponsor

Whether you are a Brand, or looking for a Sponsor, you need an effective Interactive Strategy, which incorporates Social Media, and other engagements of Call-to-Action, enhancing the User Experience across multiple platforms, Online, Onsite, and Mobile!
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