According to PQ Media, global product placement spending increased two billion dollars in three years to $8.25 billion in 2012, and based on a forecast of sustained and accelerating growth path, it is anticipated to nearly double by 2016. The new trend blending traditional with interactive marketing has led brand marketers to evolve beyond TV …
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Pilots are required to carry “kitbags,” which along with flight manuals, also include airline company information and policies, and airport maps, weighing about 50 pounds. American Airlines becomes the first airline to transition from paper to all electronic manuals, as they begin to install iPads in the cockpits of certain planes. Other airlines including Delta, …
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The two new Westfield shopping centers in London, one in Stratford (Olympic City) and the other in Shepherd’s Bush, generated almost £2 billion of sales last year with 70 million visitors. Overwhelming numbers. But did you know of all the value added propositions during the Olympics, the most appreciated and re-tweeted was not a photo opp …
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I recently read an article about brands and international sport sponsorship. Specifically, about sponsors sitting on the fence when it comes to allegiances and their investments, which brings out a good point about ‘exclusivity.’ Sponsoring brands usually want category exclusivities, for obvious reasons. In sports sponsorships, brands sponsor a team in one league, which doesn’t …
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There are still some brands out there whose entire social media strategy, disappointingly, is simply to ‘get on Twitter.’ But then what? They fail to realize using Twitter to shout their message over and over, talking about themselves repeatedly, is not the best way to ‘connect’ or ‘engage’ with any audience, let alone theirs. I …
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Wikipedia defines experiential marketing, sometimes called “engagement marketing,” or “event marketing,” as a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. The importance of events is unquestionably presumed. In addition to brand and media exposure, businesses now have other reasons (and tools) for partnering …
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You’ve all watched them. Who stood out in the clutter? According to Tim Calkins (@TimothyCalkins), clinical professor of marketing at the Kellogg School of Management at Northwestern, “A lot of advertisers are running long commercials to tell these stories that engage people often in a very emotional way … These spots that tell stories really stand …
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More than 30,000 foreign companies have already invested in Turkey. How about you? asks the Investment Support and Promotion Agency of the Republic of Turkey. As the 16th largest economy, Turkey is also one of the fastest growing economies in the world. Half of its population of 75 million are under the age of 30. …
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I’ve often said ‘naming rights’ is not necessarily all it’s cracked up to be. Especially for ‘historic’ venues associated with and known for their original name. Yankee Stadium in New York for example, or Candlestick Park in San Francisco. As Kim-Skildum Reid writes in her blog, “We’ve all heard about historic stadiums selling naming rights …
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You may have heard, China is becoming an economic superpower. In fact, most analysts think China will overtake America as the world’s largest economy soon. But by then, no country will be a hegemonic power. In any case one thing is for sure, China’s purchasing power has grown dramatically and will continue to expand; while at the …
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Whether you are a Brand, Sponsor, or looking for one, you need an effective Interactive Strategy, which incorporates Social Media, and other engagements of Instant Action, enhancing the User Experience across multiple platforms, both Online and Onsite!
We can help! Bear in mind, Concept is great, but Execution is key!
