Category Archive for "iSponsor Blog"

Sponsorship Spending vs Investment

Brands nowadays are looking to “spend” less, expect increased ROI, and most importantly receive meaningful and measurable engagement with their niche audience.…

Co-Branding Gone Wrong: Confused Engagement

Co-Branding Gone Wrong: Confused Engagement couldn’t be a more apt title for this blog post based on a recent personal experience with…

Sochi 2014 Sponsorship and Engagement

According to Engagor, Visa topped the list of sponsors of the 2014 Winter Olympics who had the most brand mentions, as well…

Code of Practice on Alcohol Sponsorship in UK

Alcohol industry’s first UK-wide sponsorship code was established today via The Portman Group, the responsibility body for drinks producers in the UK, with implications…

The Future of Music: Record Labels, Artists, Brands and Fans

With The GRAMMYs fast approaching, I thought it would be appropriate and relevant to blog about the future of the music industry.…

Brand Sponsorship, Content, Engagement and Activation Strategies

BRAND SPONSORSHIP, CONTENT, ENGAGEMENT AND ACTIVATION STRATEGIES: Brands are creating their own sponsorship platforms. As a result, access to (smarter) content is…

Sports Industry Revenue and Sports Sponsorship

According to a report by PricewaterhouseCoopers LLP, North American sports industry revenue will grow to $67.7 billion by 2017 (see pdf). The report analyzed…

International Travel: Immigration Pre-Clearance

One of the more unpleasant experiences of international travel is the immigration clearance upon arrival. Why couldn’t more pre-clearances be done at…

Nostalgia and Engagement: Social Media Branding

Nostalgia is especially important in a changing world because it connects us with our past. We’ve all been exposed to the use…

Storytelling and Crowdsourcing: Marriage Made in Heaven

You may remember the song written by Irving Berlin for Fred Astaire and Ginger Rogers, most famous for its opening lines, “Heaven,…

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