I encourage all of you to read ProMotion's 'Experiential Marketing Gone Mobile.' The 'smart' brands obviously are the ones looking for new ways to engage with their followers, and in doing so have to be cognizant of the latest and the greatest in digital and interactive offerings that have to encompass not only an online but an onsite presence. The Gatorade Mobile Locker Room is one such example of Experiential Marketing done right. And that is only the beginning.
Experiential Marketing is all about relationship dynamics between the brand and its audience. Interactivity leads to integration, and coupled with the mobile aspect, both in terms of mobility of a well-designed campaign ever evolving from one event to the next, as well as the mobile elements incorporating the handheld computers we call smart phones ... and iPads.
Twitter, QR Codes, and Foursquare are a few of the apps that a 'mobile' setup can utilize to enhance the brand, product, and sponsor experience at a venue/event. Sure to leave a lasting 'impression' all around.
At Interactive Sponsor we thrive on the creativity and development of activation strategy designed to be a win-win for not only the sponsors but those looking for sponsorship dollars, with the audience in mind.
The venue hosting the event also benefits from a collateral standpoint, while elevating its appeal factor by aligning itself with these winning propositions.
As such, we are in the midst of formulating the final ingredients of a mobile experiential experience of our very own, with a fleet of RVs ready to hit the streets. Currently we're starting out in the Los Angeles market; coming soon to a high-profile venue within the Sports and Entertainment industry near you. Watch for us and be sure to stop by and 'check-in.' We are also interested in strategic partnerships and would welcome any input or assistance. Thank you for reading.