Finding sponsors, be it for events and venues/properties, or products and brands; or conversely, matching sponsors with the right audience and engagement opportunities is hard enough. But the job is made easier if solutions are presented along with the opportunity. This is what we specialize in.
Unlike many agencies who recommend sponsors or sponsees to their clients and then walk away to tackle the next challenge, we know that our clients need not only the what to do and how to do it, but also to be presented with an accompanying campaign.
This is where most agencies fail or fall short. The activation of a campaign should be part of the pitch and the process of matching sponsors or sponsees with each other. And a truly interactive marketing agency will prepare or assist with the client campaign to go along with the pitch prior to approaching any prospects.
But it is also very imperative to realize that not all ‘interactive’ agencies are created equal, and that interactivity does not necessarily always mean strictly online marketing, but on-site as well.