Interactive Sponsor: Business Description
Interactive Sponsor is a corporate/brand partnership, sponsorship, and sponsorship consulting, strategy, and execution agency, based in Los Angeles and London for over a decade, connecting leading global brands with high-profile properties, rights holders, and projects, serving sport and entertainment, along with clients in industries ranging from fintech to fashion.
We have extensive experience managing clients and their sponsorship and activation campaigns, from concept to execution. We create powerful campaigns to attract brands to rights holders’ and properties’ projects. We believe the most effective solutions require a good mix of combined skills and qualities. We also conclude high value partnerships can only be attained by high-level connections, and proven proprietary know-how.
We have worked with major award shows, movie studios, movie premieres and after-parties, and other red-carpet events and venues, exhibitions, concerts, festivals, corporate summits and conferences, brand product launches, sport club and stadium partnerships, name rights, along with high profile properties and rights holders via brand partnership and sponsorship campaigns, including green investment and blue finance initiatives via corporate venture capital, throughout the United States and Europe.
Along the way, we have amassed a vast network of high-profile brand and corporate contacts, along with strategic alliances with creative, media and ad agencies.
Our motto is: sponsorship is dead; long live sponsorship! As a disruptive agency, our sponsorship strategy is one of long-term, based on innovation and ‘platformification’ in today’s on-demand world.
It is evident all signs point to a new level of interaction and commitment between marketing partners. Accordingly, a well-executed strategy can go a long way in establishing and advancing brand loyalty, as well as generate ROI that is second-to-none, and agencies like Interactive Sponsor can help facilitate the process.
We have also lately been engaging with the startup/scale-up ecosystem, and assist with disruptive innovation hubs and platforms,, and venture studios, aligning them with Corporate VC partnerships, as part of brand partnerships and co-branding, working with corporate brands and clients from all over the U.S., UK and Europe, and throughout the world.
At Interactive Sponsor, we are passionate about helping startups. Together with our team, brand partners, and strategic alliances, we are introducing a unique and disruptive platform, leveraging the ecosystem of innovation, incubation and ‘interactivation’ to educate and empower startups and entrepreneurs, along with intrapreneurs, to succeed in business by offering advice, ideation, and access to corporate venture capital. One industry at a time!
Our Founder, Metin Odemis, agrees with the statement, of all forms of marketing, partnerships are at the top in delivering engagement — the interactions that strengthen emotional investment in a brand.
During his years in Los Angeles and now in London, Metin has worked with Dick Clark Productions, The Recording Academy, Disney, Paramount Studios, Universal Studios, Live Nation, Volkswagen America, Gibson Amphitheater, Hollywood Foreign Press Association, Golden Globe Awards, GRAMMY® Celebration, Teen Choice Awards, MTV Movie Awards, VMAs, Breeders’ Cup, Tony Robbins Research Intl., Condé Nast, London Lions and British Basketball Federation, along with various other global corporations and brands, as well as properties and rights holders.
As a boutique and niche agency, our concentration on only a few clients at one time, and connections with major global brands, both in the U.S. and UK, shall be a major benefit. We are not just sponsorship agents, but sponsorship consultants, strategists, and activation specialists as well. And creating a campaign is as important as, if not more than, the process of selling it.
We love empowering businesses to think beyond the ordinary!
Whether you are a brand, or a client looking for a brand partner, you need an effective strategy, incorporating immersive experiences, along with call-to-action elements, across multiple platforms. And we are here to help!
Interactive Sponsor: Business Strategy
Our strategy is to secure ‘supported by’ partner(s) and/or integrate a limited number of top-tier exclusive partner(s) of a given client project and/or platform and as part of the overall long-term strategy, develop the valuation for corporate partnerships, incorporating all sponsorable assets, for the next phase.
In short, rather than a fixed asset for sale, create and deliver an “investable” value proposition based on the client’s current project’s encompassing various assets, with input from the potential corporate partners, all designed with meaningful data and ROI in mind for all the parties involved. This commercial partnership may include presenting sponsor/partner rights and benefits with long-term options and commitments, as part of the second-phase long-term strategy.
In parallel, the second path is to expand the initial corporate partnership initiative, incorporating the future vision/story of the client’s platform and its ecosystem, along with expanding content beyond the immediate project, leveraging access to all current and future assets as a scalable business model to form a collaborative all-inclusive and unique “partnership,” complete with brand/co-brand relationships and their bespoke integration, including tapping into their Corporate VC investment channels for potential investment into the client’s own ventures, and/or via startups, entrepreneurs, vendor and tech partners, or any other related and relevant extensions, supported by corporate partners, including co-developing strategies and disruptive innovation projects and brand activation campaigns, incorporating virtual and hybrid solutions; Web 3.0, AR, IR, and AI, etc.
These potential corporate partner(s) would have sector exclusivities and offered bespoke B2B2C engagement. A limited number of “Corporate Circle” spots are introduced, consisting of top-tier category exclusive corporate partners to round up the long-term partner associations (as in the International Olympic Committee model), whereas local, regional, or specific lower-tier sponsors at each location and event may complete the sponsorship model to realize the most possible valuation.
Brands are investing as much as, in some cases multiples of, on activation as they do on sponsorships as part of partnering with properties and rights holders. The creative impact of a sponsorship being activated is an immeasurable commodity we highlight, including access to strategic alliances, deep tech and innovation labs and properties, and audience.
There are separate budgets reserved for these types of platforms to tap into as part of the activation spend, as well as potential Corporate VC options to invest in, and/or acquire relevant partners and strategic alliances as part of a greater “ecosystem.”
Corporate VCs are also at the forefront of a powerful movement to add environmental, social, and corporate governance (ESG) standards to their criteria for capital allocation. Brands best poised for the future are those that actively engage with companies through the “power of purpose.” This shift toward sustainable finance has far reaching implications for investors and businesses alike.