Sponsorship Guidelines

Sponsorship & Corporate Partnership Inquiry Guidelines

We receive a high volume of inbound proposals and review each carefully to determine alignment with our corporate partnership mandate. The guidelines below are intended to set clear expectations and help prospective partners assess fit before submitting an inquiry.

Our Focus

We specialise in structuring long-term corporate and brand partnerships rather than one-off sponsorships tied to single events or isolated projects. Our work is designed to support sustained brand investment, ongoing activation, and strategic alignment across a rights holder’s or client’s broader portfolio of assets, platforms and opportunities.

Planning & Lead Time

Based on our experience working with global brand clients, the time required to develop and secure corporate sponsorships and strategic partnerships varies depending on the opportunity, commercial objectives and readiness of the project.

While longer planning periods are generally beneficial, we also consider opportunities with shorter timelines where the proposition, resources and commercial potential support an effective engagement.

We prioritise projects that offer meaningful activation and engagement opportunities before, during, and after a campaign or season. In most cases, brands allocate as much, if not more, budget toward activation as they do toward sponsorship rights themselves.

Corporate executives in discussion during a business meeting

Funding Expectations

Projects are expected to be fully funded at baseline and not reliant on brands to underwrite the entire cost. We strongly encourage rights holders to co-invest in activation, typically around 10% of the total sponsorship value, to support alignment, execution quality, and credibility with brand partners.

Engagement Structure

We do not operate on a commission-only basis. All engagements are structured around a monthly retainer, credited against future commissions.

  • Typical engagement period: 60 to 120 days, depending on the complexity, scope and commercial value of the project, with the option to extend by mutual agreement
  • Retainers are paid monthly and upfront
  • All retainers paid to date are fully deducted from commissions earned

Exclusivity

We customarily require agency exclusivity for the duration of the engagement. We are comfortable working alongside in-house teams where appropriate, provided roles and responsibilities are clearly defined.

In certain cases, partnership discussions may extend into Corporate Venture Capital (CVC) or strategic investment opportunities, including relationships involving startups, scale-ups and emerging businesses connected to a client’s platform or ecosystem.

Further Context

The following articles are provided for background only and do not alter our engagement requirements:

Final note: We encourage prospective partners to review these guidelines carefully before reaching out. Inquiries that align with the above structure are prioritised.

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About Us

Interactive Sponsor is a corporate partnership and sponsorship agency specialising in identifying, developing and securing strategic commercial partnerships between brands, platforms and organisations.

Based in London and Los Angeles, we help clients secure corporate sponsorships and long-term partnerships, combining sponsorship strategy, senior-level brand engagement and Corporate Venture Capital alignment.

Our Services

We support clients from initial strategy and positioning through sponsorship acquisition, partner identification, senior decision-maker outreach, introductions and commercial structuring.

We also connect organisations, startups and corporate partners around opportunities for innovation, strategic collaboration and Corporate Venture Capital alignment.

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