Corporate VC

Corporate venture capital firms often look for long-term relationships and partnerships with their portfolio. It is not just about money, it is about how their businesses can be intertwined.

Why CVC?

Many mature companies have implemented Corporate Venture Capital (CVC) programs, complementing internal R&D programs by investing in external knowledge. There are several reasons why CVC may achieve superior results over R&D alone.

First, corporate venturing provides an insight look at new technological developments and a path to possible ownership or use of new ideas, allowing companies to respond quickly to market transformations.

Second, corporate venturing can serve as an intelligence-gathering initiative, helping a company identify emerging competitive threats.

Third, by pooling its own capital with that of other venture capitalists, it is possible for a CVC program to magnify its impact, which can be particularly advantageous when technological uncertainty is high.

Finally, corporations may use CVC as leverage to encourage technologies that rely on the parent company’s platform.

 

CVC Role in Disruptive Innovation

Corporate venture capital (CVC) offers the most direct path to strategic and financial rewards from new business models, emerging technologies and disruptive innovation, driving enterprise transformation and growth.

Some CVCs look for emerging businesses to include within their ecosystem. Yet others, monitor new innovations and technology, and strategic relevance when making and deciding on investments. And multinational brands have wide networks of subsidiaries and personnel across the globe; this can help startups to expand into new markets.

CVCs can also be instrumental in generating collaborations between their portfolio startups and the parent company’s business units/divisions and intrapreneurs. We can help in this effort.

As a disruptive agency, our sponsorship strategy is one of long-term, based on innovation and platformification in today’s on-demand world.

Retain us to show you how.

About Us

We are a brand partnership and sponsorship agency working with leading brands worldwide, connecting brands with rights holders since 2008.

We are based in Los Angeles and London, serving sport and entertainment, along with clients in industries ranging from fintech to fashion, with a current concentration on disruptive innovation platforms and strategy labs.

contact us

Innovation Platform

A collaborative innovation platform bringing together corporate partners and CVCs, C-Suite leaders and mentors, ad, media, and pr agencies, multi-platform media outlets, academia, and government, along with disruptive labs, entrepreneurs and intrapreneurs, incorporating smart city initiatives, 15-minute cities projects, IoT, AI, machine learning, robotics, immersive and extended reality.

more info