Sponsorship and Brand Partnership Inquiry Guidelines:
We receive dozens of proposals each month, many of which we reject because they do not adequately meet our needs. We have developed this document to make our requirements clear to potential sponsorship seekers and to encourage the presentation of proposals that meet those needs.
We generally need a minimum of four to six month lead-time to effectively plan and implement our brand clients’ investment and sponsorship leverage activities.
We prefer projects that integrate activation/engagement opportunities for potential brands to invest in sponsorships before, during, and after the event or campaign. Brands nowadays invest anywhere from two to ten times as much on activation than on sponsorship.
We are currently focused on working with global brands more inclined to invest in longer-term brand partnerships rather than sponsorship of one-off events.
We expect the project is funded in full, and not underwritten by future brand/sponsorship investment. We also encourage sponsorship seekers to co-invest a minimum of 10% of the total value of the sponsorship to proactively add value to the overall sponsorship and activation.
We work on a monthly retainer applied to commissions basis. Our minimum retainer is for four months; the retainer paid is fully applied to commissions earned as a percentage of sales. Our commission rate is calculated based on various factors, including overall budget, project valuation and term. We require agency exclusivity.